Now that I am in the arena of slogans I find myself analyzing the deeper meanings, or rather the other interpretations of such slogans.

Don’t Settle For Less, I like it, if you see life as an accumulation of stuff, materialism, or in the case of an advertising slogan don’t settle for anything but us.

But then again, what if don’t settle for less is a reference to the realization of the meaning of life? Or spiritual enlightenment? Or philosophizing truth? Finding truth?

As all of the oblique approaches to a phrase begin to congeal, I start to really settle. . . for less.